It’s taken me 12 years to write this article!

The life of a copywriter is not all about writing, can you believe it? Physically writing accounts for about 50% of our time, but the other 50%—or what feels like 150%—is spent planning what to write, researching the subject, and strategising what to do with the content once it’s created.

There’s a lot more that goes into crafting compelling copy than just putting pen to paper (or fingers to keyboard). We’re constantly diving into the minds of our target audience, understanding their needs, and figuring out the most effective way to communicate our message. This involves everything from analysing market trends to keeping up with the latest industry news and even studying the competition to see what’s working for them.

And let’s not forget about the post-writing phase, which is just as crucial. Once the content is created, the real work begins—optimising it for search engines, ensuring it aligns with brand voice and messaging, and strategically placing it where it will have the most impact. Whether it’s a blog post, a social media update, or a full-blown campaign, every piece of content needs to be part of a bigger picture, a carefully planned out strategy that drives results.

Given all this, we thought it was time to begin our own content journey and put our expertise to work for ourselves. We’re excited to launch this journal on the new Mayfifteen website, and we hope it will be the inspiration we need to create our own content for a change. After all, it’s about time we turned our attention to our own brand, and what better way to do it than by sharing our journey with you?

We’re looking forward to exploring new ideas, experimenting with different formats, and most importantly, sharing valuable insights that will help you understand the art and science behind copywriting. Stay tuned, because this is just the beginning. We’re ready to take on the challenge, and we hope you’ll join us on this exciting new venture.

Learn more about our full suite of Cambridge PR services here.